City Gym Boys Get A BANGIN' BODY by Charles LaSalle

Meet the City Gym Boys founder Charles LaSalle at the Hueman Bookstore, Harlem, NY on Tuesday, April 3rd at 6:00pm


The go-to guys for urban health and fitness point the way to summer's bangin' body. Charles LaSalle and his City Gym Boys first gained notoriety with their ripped bodies and popular beefcake calendars. But since LaSalle founded the group in 1997, they have made it their mission to mentor urban youth on the lifelong benefits of fitness and exercise. With practical advice on everything from diet to turning household objects into workout tools, "Get a Bangin' Body" explains why pumping iron is passe, and shares a body-weight-only program that anyone-whatever their age, income, or fitness level-can undertake.

Hue-Man Bookstore

2319 Frederick Douglass Blvd
NY, NY 10027
212-665-7400
www.huemanbookstore.com

Details Magazine Gets a Makeover

by David Lipke

The March issue of Details will wear a new look when it hits newsstands on Feb. 15, including fresh layouts and the introduction of a section focused on health and fitness, called The Body. “It’s not a full redesign; it’s a necessary polish,” explained editor in chief Dan Peres of the 194-page issue — which for the first time has models rather than a celebrity on the cover to emphasize the new focus on fitness.

“We wanted a cover that would really resonate and look a little different than the norm,” said Peres of cover boys Sean O’Pry, Arthur Kulkov and Noah Mills. “Model covers are so rarely done — largely because they’re not a very popular newsstand driver, I’m not blind to that — however I actually believe this will be one of our better selling issues of the year.”

The new Body section is 13 pages and includes stories on a celebrity workout; a requisite 30-days-to-better-abs routine in calendar form (with an online feature that sends weekly schedules to your PDA), and a nutrition article.

“I’m late to the game, admittedly,” said Peres of The Body section, pointedly praising the powerful franchise Men’s Health has built around this zone. “But I think we’ve done it in a way that mirrors the Details lifestyle — it’s refined and polished.”

The Body is overseen by new senior editor Tyler Graham, a veteran of Rodale and O: The Oprah Magazine, who has a book coming out later this year called “The Happiness Diet: How Eating Real Food Will Build a Better Brain.”

The book’s new design elements were overseen by Nathalie Kirsheh, who joined Details this winter as design director, a new position at the title. The title’s Dossier section, which included interviews and short features, has been eliminated.

Details was down 1.4 percent in ad pages last year to 777, but the dip is a big leveling off after the 35.5 percent decline in 2009, according to Media Industry Newsletter figures. Still, the magazine has some heavy lifting to do in order to climb back to prerecession levels, when it sold 1,369 pages in 2007.

“If I’m really honest with you, I’d switched on auto pilot. But I’ve started to drive again and it feels good,” said Peres. Looking ahead, Details will launch a revamped Web site in April and an iPad app in September.

The Summer 2010 - Musclefesto!!!

EAS launched a print and TV campaign promoting its Myoplex shakes to a mainstream audience of people who work out regularly, not just body builders and elite athletes. "Musclefesto" features shirtless athletes playing basketball, football, water polo and rock climbing. "If you use muscles, use Myoplex," concludes the ad.

If muscled legs are your thing, then you will love this next spot. "Legs" focuses on toned, sweaty game playing soccer, running steps, swimming, running track and jump roping.

Click here to see video at: http://eas.com

Coming up NEXT WEEK

Next Tuesday, I will be on a panel talking about Body Image.  Like many people, I too have issues with my body.  I'm a slim to athletic type of guy now, however, I have had moments when I didn't like the way my body looked.  I hit the gym.  I hit the track.  I did push ups and sit ups to keep my body, as me and a friend used to say 'snatched'.  America has an obesity problem, that's no secret and well, GMHC is providing a platform for us to talk about our Bodies, openly.  If you are in New York City, you don't want to miss this conversation.  I may need to bring my body guard because I am not going to hold my tongue.

Next Friday night, the event producers from 5thGearMultimedia will be presenting Fully Loaded the Dance Edition.  This event promises to deliver a sizzling hot showcase that will allow super talented groups a chance at $1000 cash.  The Future Forward will be there talking with celebrity judges, dancers and guests of the event.  A portion of the proceeds from the event will be donated to Children's Aid Society.  Do something energizing and meet us there!