Fashion's Night Out 2010 goes GLOBAL

THE DAY YOU SHOULD SHOP TIL YOU DROP!!!

For those who haven’t been anxiously counting down the days until New York Fashion Week, you probably aren’t aware of a little event called Fashion’s Night Out. This huge, globe-spanning extravaganza kicks off NY Fashion Week, which showcases the spring/summer collections of the current top designers. The event begins tonight, Sept. 10, 2010; it’s centered in New York City and is promoted by Mayor Bloomberg, “Vogue” and the CFDA, but is celebrated in cities across the country and in many countries around the globe.

Fashion’s Night Out gives the chance for shoppers to get exclusive access to many stores and the opportunity to shop with the stars and see big names in fashion such as Anna Wintour, Karl Lagerfeld, Mary-Kate and Ashley Olsen and tons of supermodels up close in person. The second annual event, whose slogan is “Shop for Something Good,” is the biggest shopping event of the year, with top designers like Alexander Wang, Chanel, Stella McCartney, Byron Lars and Proenza Schouler opening their doors to the public and encouraging customers to shop.

In addition, mass retailing companies such as Saks Fifth Avenue, Neiman Marcus, Sony Style and American Apparel have participating stores across the states. On top of the designer merchandise sure to fly off the shelves, the collection of Fashion’s Night Out merchandise is equally well-known and is sold with a purpose. A percentage of the proceeds of the tanks, classic tees, tote bags, hoodies and more go directly to the New York City AIDS Fund.

On Tuesday night, Anna Wintour, the editor-in-chief of American “Vogue,” and her team staged “Fashion’s Night Out: The Show,” which displayed models wearing the looks that fashion editors picked for Fall 2010. The event was intended to entice the public to come out on Friday and begin shopping. Over 1,500 patrons forked over $250 per ticket to see the biggest public fashion show in New York City history, which featured models like Gisele Bundchen, Naomi Campbell and Lara Stone working the runway along with 150 other big names.

The location of the show was the new home of New York Fashion Week, the Lincoln Center. Each of the 157 looks showcased on the runway were based on the trends of plaids, twenties glamour, rock chic, romantic minimalism, ladylike ensembles, utilitarian outerwear and bohemian. Though the show only lasted 20 minutes, including the runway show and a performance by Pharrell Williams, the show executed its mission of exciting the crowd for the coming weekend extravaganza.

Fashion’s Night Out marks a new kind of retail marketing, sparking excitement in fashion again and providing patrons with a fun night out instead of the regular old shopping trip. The official website for the event even allows you to plan out the entire evening to include celebrity appearances, free gifts with purchase, refreshments, pop-up shops, contests, DJs, designer appearances, exhibitions and tons more.

Fashion’s Night Out is the first and only event of its kind, thought up by fashion leader Anna Wintour in an effort to revive the fashion community after the effects of the recession. After such a huge turnout last year, this weekend is sure to see a jam-packed New York City.

For those of us who unfortunately can’t make it to NYC for this star-studded event, CBS is airing a special Tuesday, Sept. 14 at 10 p.m., and of course, the official merchandise is available online to shop for and order, so you can celebrate the event wherever you may be.

Anna Wintour Is A Doll in September Issue

By Alex Alvarez


Anna Wintour has been immortalized in doll form. The editor of American Vogue -- as well as her right hand lady, style director Grace Coddington -- were made into hand-sewn dolls by artist Andrew Yang to celebrate on Fashion's Night Out on Sept. 10th.


The couture-clad (based on the artist's original designs) dolls could be yours, too. They're up for auction at charitybuzz.com beginning August 31. Proceeds will benefit The New York City Aids Fund.

Fashion Night Out 2010

IT's A GLOBAL CELEBRATION OF FASHION

To build up even more hype around the second annual Fashion's Night Out, the powers that be behind the big event have released an enthusiastic campaign featuring a bevy of top models.

Directed by iconic fashion photographer Peter Lindbergh, the video shows 14 models in neighborhoods across New York City encouraging folks to shop Sept. 10 and support the fashion industry.

Vogue contributing editor Tabitha Simmons pulled fall's hottest looks and pieces from the Fashion's Night Out official apparel collection for the group, which includes Victoria's Secret stunners Miranda Kerr (who just announced her pregnancy), Karolina Kurkova, Doutzen Kroes, and Chanel Iman, as well as Lara Stone, Liya Kebede, Karlie Kloss, Abbey Lee Kershaw, Stella Tennant, Lily Donaldson, Jourdan Dunn, Sasha Pivovarova, Joan Smalls, and Caroline Trentini.

The PSA will be plastered all over New York -- in taxi cabs, television commercials, and online -- leading up to the event.

Zolra's Corner: The September Issue Makes Me More Driven

Months ago, I made a promise to myself that I have been keeping to myself. Even to this day, I kept that promise. When you have a dream, you have to go for it. Don't let anything or anyone stop you from pursuing it. It's this large rush of adrenaline that won't go away.

I said to myself "I want to be the best writer in the world."

Not just be a writer of books of fiction and nonfiction, but I want to write magazine articles, songs for other artists, blogging for several websites, screenplays, etc. I have a lot of things I want to pursue (acting, modeling, hosting), but writing is going to be the number one thing that I won't stop doing. I want to be mostly remembered because of my writing.

One of the things I like to write about is fashion. The fashion industry itself is like living in another world. You have to live in style, flexible work ethic, tough skin, health and fitness, and many more. It's a great topic to write about. Whenever I am writing about fashion, I have this drive to learn about it nonstop using my writing. Once I saw this documentary, the drive inside of me reached another level.

I recommend this documentary to any fans of fashion. The September Issue is a documentary about the workers at one of the top magazines in the world: Vogue. It also surroundings Anna Wintour's life personally and professionally. She is the editor-in-chief at Vogue. In this documentary, the workers come together to put the finishing touches on this issue. At Vogue, the September Issue is the January of the magazine.

Once I saw this film, it brought me back to the times when I saw The Devil Wears Prada for the first time. It wasn't because of the thought of how our bosses are really like. It was the feeling of watching what is it like working for one of the top magazines in the world. By the time, I saw this documentary, it proved my point. It's not easy working for a magazine, especially when it comes to making a 2007 issue that is a record breaking 840 pages.

As the film progresses, you see into the lives of the Vogue Elite, and the making of one of the greatest fashion magazines, and the only person who dares to stand up to Anna Wintour, Grace Coddington, a former model turned creative director. What a brave individual with great creativity and a beautiful friendship.

For fans of fashion, go see this documentary. By the time you see this movie, you will feel like doing something related to fashion 10 minutes later. Or you will order your own copy of the 2007 September Issue.

A Show All Her Own

The MEGA World of Lil Mogul
As an entrepreneurial buddy, I get calls from all kinds of people from all types of careers. Since my company specializes in fashion, beauty and entertainment businesses a number of my entrepreneur pals are “Industry”. So, yesterday, I got a 411 call from such an associate. She is in fashion. Very talented fashion stylist and knows her stuff inside and out. She was concerned that she might have hurt the feelings of a fashion designer by pulling a number of outfits yet not using any of the pieces for an upcoming fashion magazine photo shoot. She wanted to know how she could develop the RUTHLESS, cold, fashion edge. I told her that business is business and honesty will set her free. She needs to develop her own style of telling the truth. Nasty is not in VOGUE and is not the only way to get the point across. It is sometimes hard for others hear the truth but as an authority in the industry it is her responsibility to be truthful with style and grace.

My ultimate suggestion... take notes from the new film September Issue. The September 2007 issue of Vogue magazine weighed nearly five pounds and was the single largest issue of a magazine ever published, reaching an audience of 13 million people and impacting the $300 Billion global fashion industry more than any other single publication EVER. With unprecedented access, this film tells the story of Anna Wintour, the legendary Editor-in-Chief of Vogue magazine, a show all her own. For 20 years, she continues to be the most powerful figure in fashion and her larger-than-life team of editors creating the issue and ruling the world of fashion inspires us all while revealing GREATNESS is only a graceful stitch alway.

Open August 29th in New York City and September 11th Nationwide.

www.theseptemberissue.com