Friday, February 12, 2010

CBS Premiered 'Undercover Boss' after Superbowl

CBS previewed the show that aired in the coveted spot immediately following the Superbowl on Sunday, February 7, and it's not one of their top hit shows like The Big Bang Theory, The Mentalist, or even Survivor. This year they premiered a brand new reality series called Undercover Boss in the post-Superbowl slot.

It's certainly not the first time a network has put a brand new show on after the Superbowl (Fox did it in 2005 with American Dad's premiere and ABC did it in 1995 with Extreme) but it's far from common practice. And to utilize the space for a brand new reality series, in a time when reality series seem to come and go faster than the wind does seem a bit odd. Add to that the fact that this is coming from the network with some of the biggest ratings hits on television, and it almost seems ludicrous. But it's not as crazy as it may sound.

I'm far from a fan of reality television; in fact I despise it for the most part. However, I will say that there are a few good reality shows out there. The Amazing Race and The Biggest Loser definitely fall into that category of good shows that focus more on positive elements and don't drown viewers in massive amounts of obviously fake drama. Well, in that respect, Undercover Boss seems like it might just fall into the good side of reality programming (remember, I said might. I'm still skeptical of reality television).

The new reality show will take the CEO of a company and give him an undercover mission that will place him within the lowest ranks of his own company. He'll be given a position that is far separated from his standard, plush corner office and forced to see what his decisions and the actions he's taken as the CEO do to the rank and file of the company. Now that's a show almost anyone can watch, and enjoy, except maybe for the CEO's out there. It seems like it could definitely be a concept that would garner some ratings success and be enjoyable to watch. After premiering on February 7 it will move into its normal timeslot on Sunday, February 14 at 9 pm/c after The Amazing Race in a new 2-hour reality block. Cold Case will follow it at 10 pm/c. Check out the CEO of Hoosters:

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