by Lil Mogul
This is my last Remix TUESDAY in December of 2009. On Tuesday, November 10 The MEGA World of Lil Mogul discussed Brands more than ever need Face-to-Face connection with customers.
This trend may already be happening. One company that is already starting to apply that thinking is Macy’s. Macy's "Come Together" cause-marketing campaign scores points for teaming up with Feed America to provide 10 million meals for local food banks. With the tagline "The Great American Dinner Party," the retailer is encouraging people across the country to participate by having some friends over for a dinner party/fundraiser -- and just simply enjoy each other's company.
Macy's will match the contributions raised by each party. Television commercials for the campaign feature celebs such as Martha Stewart, Usher, Jessica Simpson, Tommy Hilfiger, Donald Trump, and Queen Latifah enjoying their own dinner party after hours inside Macy's Herald Square.
Old School? Yes!!! But in this day and age, also kind of revolutionary.
So in 2010... I will meet you at the playground.
Lil Mogul... Face-to-Face