Every TUESDAY with Lil Mogul

The MEGA World of Lil Mogul

Written by: Richard E. Pelzer II
aka Lil Mogul

Who is Lil Mogul? I am your entrepreneur buddy, whose positive empowerment will assist you on living that entrepreneurial lifestyle. Making that decision to start your own business affects not only you but everyone currently in your life. Creating a strong support group and surrounding yourself with other likeminded business people is very necessary while taking the journey. Lil Mogul will share stories, introduce you to other business owners, friends and family members who are also on the road of creating personal wealth. We will explore together the globe view of the business world.In the first chapter of business management 101 it states that one of the most valuable assets a company has is its good name. Within the past 10 years, a new entrepreneur has arisen. I call them, newbiepreneurs. With the rapid dissemination of information on the Internet, portable social networking and increased reliance on search engines, businesses wishing to stay viable and protect their reputation must actively monitor and react to conversations about their brand online. It’s a make or break-out phenomenon for success platform.

This same business method can be translated to one's personal brand. Who are you? For high-profile and high-net worth individuals, damaging and inaccurate misinformation on the Internet can destroy business credentials; wipe out lucrative contracts and compromise personal relationships. While a newbie can enter the marketplace with a “good idea” and a dream create an allusion of a multi-million dollar empire. In today’s troubled economic with increased media scrutiny of our business leaders and public figures, protecting one's reputation online is no longer a luxury, it's a necessity.

The Internet has caused not only a shift in the way information is delivered, but in how people seek it out and how it shapes our content consumption. Keep in mind that in April 2009 alone, there were more than 8.6 billion searches happening online according to Google the world’s number 1 search engine.

As businesses continue to navigate the challenging economic climate, where decisions have a broad reaching impact, it is no longer simply a "good idea" for company owners and business leaders to engage in online brand reputation management, it's a social responsibility. Social media is here to stay. In plain English, “learn it and learn it well!” Moreover, if a tarnished reputation can negatively affect the bottom line in times of economic growth, it's even more of an imperative in times of crises to protect the good-name of our brand as well as the individuals so closely associated with it.

The phrase of the week…

Rich people see opportunities, Poor people see obstacles.Rich people see potential, Poor people see potential loss. Rich people focus on rewards, Poor people focus on risks.

Rich people buy assets, things that will collect value.Poor people buy expenses, things that will definitely go down in value.Rich people collect land, Poor people collect bills.So all my newbiepreneurs, where do you stand and pour the negative energy out?

Let mix it UP PEOPLE together!

Photo by DexStar G. The Peoples Photographer