Vacations benefit everyone. Whether they’re modern-day Marco Polo trips traversing thousands of miles through unfamiliar lands, business people meeting face-to-face with important partners, or weekenders escaping to a lakeside or coastal retreats, travel reduces stress and enhances relationships. By seeing how others live, travel can open our minds, teach us how to adapt and help us understand the ways of the world. In short, travel makes us better people.
But travel is also good for businesses and governments dependent on visitor spending. Travel/tourism is one of America’s largest industries and biggest employers, according to the U.S. Travel Association (USTA). In today’s economy, people can really make a difference by doing something as simple as taking a vacation. Not only will they prioritize time for themselves and the people they care about, they’ll also contribute to job creation and the economic well-being of the places they visit.
What could be more meaningful than helping the U.S. economy? Thinking beyond the front desk, the pool and Twitter, see yourself as an economic driver, not only a traveler marketer. It’s a powerful concept.