Thursday, September 22, 2011

Artists Use the Power of Music Videos to Spread Awareness

By J9 of J9's MusicLife

Most artists nowadays, display the glamorous life in their music videos. . you know the fancy cars, money, mansions, beautiful women, extravagant vacations and parties.  Rarely do you see artists depicting the reality that we common folk experience everyday or are at least exposed to more than what what is in the videos.  I guess some can argue maybe that's the point, to take us out of reality for a second.

However, sometimes we need that harsh reality check and it seems like artists are just the person to give it to us now that their views and opinions hold more clout than ever before.  With that said, more artists are now using their music videos as a platform to bring awareness to real issues that are affecting the community, especially the black community.  Maybe through their words and creative vision, people will start to become more aware.

Below are just a few artists who have used their videos to shed light on serious issues:

Breast Cancer

Did you know that breast cancer is the most common cancer diagnosis among African American women, and among women nationwide?  If you haven't been directly or indirectly related to the disease, you might not show too much concern.  You might think it will never happened to you or someone close to you.  You might go as far as not taking the proper precautionary actions.

Last year, Eric Roberson used his video Still to spread awareness about the disease and just recently, Musiq followed suit and released his video for Yes, which he dedicated to breast cancer fighters.  Musiq was also named the ambassador for Susan G. Komen for the Cure® Circle of Promise.  Watch both videos below as Roberson and Musiq take a different approach in depicting the seriousness of the disease.

Still by Eric Roberson

Yes - Musiq


Homosexuality, especially among black men, is a sore subject in the black community.  Recently, the topic of bullying has become a household term as a result of so many people committing suicide because of being bullied. 

To shed light on this sensitive topic, Marsha does amazing job of walking us through the life of a homosexual black man as he is ostracized.  It also serves as a personal testimony of Marsha's which shows how willing she is to make herself vulnerable by telling this story in hopes of spreading awareness of the negative effects of bullying.

Far Away - Marsha Ambrosius

To read the rest of the post, click here.

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