Tuesday, August 31, 2010

Byron Lars in Sony 3D - 2011 Spring/Summer Fashion Collection

BYRON LARS BEAUTY MARK Spring/Summer 2011 Collection in Sony 3D

Hardware. Software. Ready to Wear.

For two decades, famed fashion designer Byron Lars has showcased out of the box thinking and craftsmanship. On Friday, September 10, 2010 during New York’s annual Fashion’s Night Out, he will project his fashion sensibilities literally by collaborating with technology titan SONY Electronics in 37 Sony stores across the US. The partnership, presented at Sony's flagship Manhattan Sony Style Store, will make the Beauty Mark S/S 2011 Collection seem to leap out of the box, by featuring it in Sony 3D.

Byron Lars Beauty Mark will offer attendees a new look at both fashion and technology at the height of innovation, “Byron Lars in Sony 3D.” Innovation for the designer means channeling the roots of fashion in its most elaborate yet practical sense.

This season Lars explores many classic American themes reinterpreted with a slightly tribal sensibility, resulting in what the house refers to as "twisted classicism". Sony Bravia 3D HDTV & Sony NEX-5 Camera will directly connect the tactile with the technological against a backdrop of one of the country's most technologically advanced lifestyle boutiques.

“We are extremely excited to be a part of Byron’s S/S 2011 collection. Sony’s cutting edge 3D technology is setting the stage for the way that viewers experience events. Merging this technology with the fashion world presents an amazing experience for fashion and technology enthusiasts,” says Linda Turner, Senior Vice President, Direct Retail – Sony Electronics.

Byron's clothes have faithful fans ranging from young Hollywood trend setter, Kim Kardashian to big screen starlets Jessica Biel, Dakota and Elle Fanning and now even First Lady of the United States, Michelle Obama. These names show how his clothes intrigue women of all age groups with their stellar construction and earthly price point.

(Photo to the right: Elle Fanning at 2010 Hollywood Twilight Premiere)

“Sony Bravia 3D HDTV and the NEX-5 camera have really upped the ante in fashion photography now. I'm absolutely thrilled that my clothes were chosen to be a part of this ground breaking technology,” says Lars.

Byron Lars Beauty Mark and Sony; Setting Style Trends and watching the rest follow…in Sony 3D, of course!


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