Mark your calendars: Target is opening a store in Harlem and the company's advertising is anything but subtle. Aside from print and outdoor ads, the company is overtaking the front pages of the New York Daily News and New York Post, and wrapping double-decker tour buses and subways. The number 6 train will be branded inside with Target ads and outside with a red and white wrap. Outside subway wraps rarely occur, so I can only imagine how much money the MTA will receive. Enough to close in on its deficit? See the bus and subway wraps, paying close attention to a certain subway rider who loves riding the Target trains! Mother New York created the campaign.