Tuesday, April 6, 2010

Black is the New Green

Meet Len Burnett and Andrea Hoffman, the authors of the groundbreaking book, “Black is the New Green," , as they tell us how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin to become successful in the luxury market. Come hear the authors share their knowledge of the "Affluent African American" (AAA) consumers which boast current buying power of $87.3 billion.

Date: Wednesday, April 28, 2010
Location: Macys, 151 W. 34th Street16th Floor
Time: 6pm – 8pm

The authors will offer up buying power estimates for the future and tell us how to skillfully tap into this growing consumer base. We will hear how to attract the "AAA" audience and learn how to create brand loyalty and product bonding in an affordable and measurable way. You cannot afford to overlook this market segment if growth is your business objective. Purchase additional copies of “Black is the New Green" at 30% off the national retail price.

About the Authors:
Leonard E. Burnett Jr. serves as Co-CEO and Group Publisher of UPTOWN Media Group and VIBE Lifestyle Network. UPTOWN Magazine is a bi-monthly publication for urbanites focusing on the lifestyle and culture of Affluent African Americans (AAA) which also comprises UptownLife.net, the interactive website, was well as Uptown’s signature and advertiser sponsored upscale events, and Uptown Social. Len is a pioneer in the urban media space, and has been transforming marketers’ perceptions of the importance of reaching the underserved urban audience for twenty years.

Andrea Hoffman is founder and CEO of Diversity Affluence, a research, marketing communications, and business development consultancy that helps brand managers, marketers, agencies, business development, and media executives to understand and market to affluent ethnic consumers. She is a marketing strategist, trend forecaster, and consultant with over 23 years of experience in marketing and communications. She has worked with brands such as Scholastic, Sony Electronics, Mercedes-Benz, BMW NA, NASCAR Café, Hachette Filipacchi Magazines, Nashville Entertainment Association, Alliance Bernstein and Fox Television.

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