Father Michael replies to Baby Lebron

During the month of December The Future Forward will review the year's most memorable post.

On Thursday, October 28^th, Lebron James asked the world, “What Should I Do?”

Click Here: Lebron ask, "What Should I Do?"

Today, Michael Jordan gives his commentary.

LeBron James Video: Watch Eerily Prophetic Michael Jordan-'Rise' Mashup

LeBron James and the Miami Heat aren't exactly having the season that they had hoped for ever since the "Big Three" took their talents to South Beach.

Miami has a 9-8 record, and even though it's still early in the season, it won't be winning a championship with the way it's been playing lately.

To put things into perspective, the Cleveland Cavaliers were 12-5 at this point last season.

LeBron James, Dwyane Wade and Chris Bosh are all excellent individual athletes, but something isn't clicking in Miami.

Earlier this season, LeBron James and Nike made a commercial in which James asked "What should I do?" and it was met with mixed reviews.

Now this "mash-up" with Michael Jordan's "Maybe It's My Fault" commercial has been circulating all over the Internet, and the final line pretty much sums up many fans' feelings regarding "King James" and the way he has dealt with criticism:

"Or maybe you're just making excuses."

It is still too early to tell whether the Miami Heat will become the dynasty that it has been hyped up to be, but if it continues down the path it's on, it could be a very long season.

Lebron Ask, “What Should I do?”

Lebron James New Nike Commercial Creates Buzz – “What Should I Do?” This is the question asked by former Cleveland Cavaliers and now Miami Heat player Lebron James in his recent Nike commercial.

Lebron James has been creating so much buzz among the players of the NBA. For one, his mother Gloria James has been rumored before to have an affair with fellow basketball player Delonte West. After that controversy, his famous move to leave his home team Cleveland Cavaliers despite the fact that he would be taking less money to play in Miami was next.

Lebron left Cleveland to join Dwayne Wade and Chris Bosh in Miami Heat giving the team one of the most dynamic power trios in the basketball league history. Back then, James uttered the following words: “The attraction in Miami is being alongside Dwyane Wade and being alongside Chris Bosh. It is a new challenge for myself. The major factor was this is the best opportunity for me to win and win now and in the future. The number one thing with me is to help my teammates get better and to win.”

Perhaps the new Nike Commercial of Lebron James asking for “What Should I Do” is a reflection of the many things and controversies happening to him now. He asks his audience: “What Should I Do?”

Jay-Z Kicks Off World Basketball Festival at Radio City Music Hall Thursday Night

By Yepoka Yeebo

MANHATTAN — NBA superstars Kevin Durant and Rajon Rondo will be hitting the streets of Manhattan this weekend as the World Basketball Festival takes the city by storm starting Thursday night. Jay-Z will be the opening act for the World Basketball Festival's exhibition game at Radio City Music Hall at 6:30 p.m. on Thursday.

The four-day festival will feature national teams from China, Puerto Rico, France and Brazil, as well as a U.S. national team filled with NBA superstars. Derek Rose, Danny Granger and Stephon Curry will also play for Team USA. The national teams will square off in Madison Square Garden after holding open-air scrimmage sessions on a hardwood court built specifically for the occasion in Harlem's Rucker Park.

The Rucker court will be the first to be donated to a community center as part of Nike's collaboration with the NYC Department of Youth and Community Development and the New York City Housing Authority. The groups plan to build new basketball courts and refurbish old ones at 25 community centers around the city. Nike also teamed up with Jay-Z to design a collection of sneakers called "Air Force Ones" to commemorate this year's festival. Five limited edition pairs will be auctioned off on eBay to raise money for Jay-Z's Shawn Carter Scholarship Foundation.

The U.S. team will use the festival get ready for the 2010 FIBA Basketball Championship games in Turkey at the end of August. “We're thrilled with the opportunity to bring the energy and excitement of USA Basketball's men's national team to fans and give them a way to celebrate," said Jerry Colangelo, chair of USA Basketball. Team USA will play France at Madison Square Garden at 1 p.m. on Sunday.

The World Basketball Festival, which runs from Aug. 12-15, will also sponsor championship games for summer basketball leagues citywide.

Jordan Brand & The Original David

Aye Yo Daves! We've had the amazing opportunity to do a dual shirt collaboration with Jordan Brand for Nike's World Basketball Festival taking place in NYC August 12-15th. For the festival, Atmos NYC in Harlem (203 125th St , New York, NY 10027 (212) 666-2242) has been transformed into a tri-branded Nike/Jordan/Converse pop-up store. Quantities are limited so...don't sleep! Both styles "Mike 1985" and "King of Flight" feature iconic Jordan brand prints and 3-d Original David felted design applique'. We're also introducing "Clint", the newest David character to join the ranks.

Visit the site at: www.theoriginaldavid.com

Brazil Unveils 2014 World Cup Logo

Though we're sure the tears are still flowing as a result of Brazil's surprising early exit from the World Cup, it hasn't stopped its advertising community from saying oh well, on to 2014. Sao Paulo-based shop Africa (yep, it's confusing at first) unveiled the official emblem for the 2014 FIFA World Cup Brazil at the Sandton Convention Centre in Johannesburg, with notable countrymen including Brazilian President Luiz Inacio Lula da Silva, President of the Brazil 2014 Organising Committee and FIFA Executive Committee member Ricardo Teixeira, FIFA President Joseph S. Blatter as well as former Seleçao players Cafu, Carlos Alberto Torres, Romario and 1994 FIFA World Cup-winning coach Carlos Alberto Parreira all in the house.

Africa beat out two-dozen other agencies with this rather colorful design, which carries a theme of "inspiration" and was handpicked by judges including Gisele Bundchen. We're not one to argue with her.

Tiger Woods Returns to Golf, Nike & Others Embrace Their Links

By SUZANNE VRANICA

Tiger Woods and the voice of his late father star in a new commercial from Nike Inc., one of several new advertising pushes that suggest the golfer may be on his way to repairing his shattered image with corporate America.

Nike aired Wednesday a black-and-white TV spot with Mr. Woods looking into the camera. In the background, the voice of his father, Earl Woods, seems to be talking to his son about the importance of taking responsibility for his actions. "I want to find out what your thinking was; I want to find out what your feelings are. And did you learn anything," Earl Woods says in the recording.

The ad ends with the image of the sports-apparel maker's trademark swoosh. The spot, created by Wieden + Kennedy, is the golfer's first new TV ad since unflattering revelations about his private life emerged last year. It is expected to run on

Walt Disney Co.'s ESPN and Comcast Corp.'s Golf Channel. Nike says the ad will air until Thursday afternoon. "We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father," Nike said in a statement.

The voice of Earl Woods, who died in 2006, was from old interviews, a person familiar with the matter says, adding that Mr. Woods and his mother approved the spot. Mr. Woods wasn't available for comment. Videogame maker Electronic Arts also launched a campaign this week featuring Mr. Woods. The online effort by its EA Sports is using the golfer's image to promote its latest game, "Tiger Woods PGA Tour Online." One banner ad shows Mr. Woods, in his familiar red shirt, doing a celebratory fist pump.

Meanwhile, Le Tigre, a polo-shirt maker with no financial ties to Mr. Woods, has adopted the golfer for a billboard it says it plans to hang in New York City Friday. The billboard features a red Le Tigre golf polo and the tag line "Golf's Original Tiger. For Those Who Play A Round." The ads coincide with Mr. Woods's much-anticipated return to golf at the Masters tournament, where he is expected to tee off on Thursday. They are the first sign that marketers are willing to re-embrace the golfer after his once-pristine public image was sullied by revelations about his extramarital affairs.

Since the Nov. 27 car accident that led to intense scrutiny of his personal life, Mr. Woods's endorsement career, which brought him an estimated $100 million a year, has unraveled as sponsors like global consulting firm

Accenture PLC, AT&T Inc. and PepsiCo's Gatorade sports drink severed ties with him. Others, such as Procter & Gamble Co.'s Gillette, pulled back on using him in ads.

Even the companies that stuck by him have been treading carefully. EA Sports says it did plenty of market research, including online focus groups, to gauge consumer attitudes toward Mr. Woods.

Read the entire article: The Wall Street Journal Online