DESIGNER MELVIN BROWNE LAUNCHES PREMIERE MEN’S SWIMWEAR COLLECTION

MELVIN BROWNE LAUNCHES PREMIERE MEN’S SWIMWEAR COLLECTION HCSwimwear by Melvin Browne HCSwimwear by Melvin Browne is an EXCLUSIVE Collection of the most popular swimsuit styles designed for the modern man. Our Men's debut Collection combines the garment districts finest fabrics with this summer’s hottest colors. Hand made in the U.S.A, HCS is completed with Five (5) male swim suit styles, Eight (8) solid colors, and Two (2) fashion prints that create a mixture of over Fifty (50) designs to choose from. Our Styles include: Body Trunks, Trunks, Bikinis, Briefs, and Thongs. HCSwimwear is designed to showcase the body, personality and fashion sense of the person wearing them. “Cotton underwear is not made to be worn outside and in the water. My inspiration behind creating this collection was to provide men not only with comfortable and supportive swimwear, but to support a lifestyle with a variety of swimsuit selections that are fashionable, unique, daring and sexy.” – Melvin Browne HCSwimwear is constructed from the Premium blend of Nylon & Spandex and lined with Ultra-Smooth Nylon. Our styles are designed to not only fit and support the forces of a man, but crafted to accentuate and chisel the natural shape of the male body. Our Sexy and Stylish Men's swimsuits can be worn in and out of the water to accommodate your eventful vacations. HCSwimwear takes you from the beach to the boardwalks, from the pool parties to the yacht, and to some of the nation’s most popular summer destinations. HCS was created for confident men with a desire to have fun and be innovative. Shop Our Spring/Summer 2012 and HCS Basics Collections Today! Our 15% off Pre-Order Sale Ends April 14th, 2012 at Midnight. www.HCSwimwear.com

City Gym Boys Get A BANGIN' BODY by Charles LaSalle

Meet the City Gym Boys founder Charles LaSalle at the Hueman Bookstore, Harlem, NY on Tuesday, April 3rd at 6:00pm


The go-to guys for urban health and fitness point the way to summer's bangin' body. Charles LaSalle and his City Gym Boys first gained notoriety with their ripped bodies and popular beefcake calendars. But since LaSalle founded the group in 1997, they have made it their mission to mentor urban youth on the lifelong benefits of fitness and exercise. With practical advice on everything from diet to turning household objects into workout tools, "Get a Bangin' Body" explains why pumping iron is passe, and shares a body-weight-only program that anyone-whatever their age, income, or fitness level-can undertake.

Hue-Man Bookstore

2319 Frederick Douglass Blvd
NY, NY 10027
212-665-7400
www.huemanbookstore.com

Details Magazine Gets a Makeover

by David Lipke

The March issue of Details will wear a new look when it hits newsstands on Feb. 15, including fresh layouts and the introduction of a section focused on health and fitness, called The Body. “It’s not a full redesign; it’s a necessary polish,” explained editor in chief Dan Peres of the 194-page issue — which for the first time has models rather than a celebrity on the cover to emphasize the new focus on fitness.

“We wanted a cover that would really resonate and look a little different than the norm,” said Peres of cover boys Sean O’Pry, Arthur Kulkov and Noah Mills. “Model covers are so rarely done — largely because they’re not a very popular newsstand driver, I’m not blind to that — however I actually believe this will be one of our better selling issues of the year.”

The new Body section is 13 pages and includes stories on a celebrity workout; a requisite 30-days-to-better-abs routine in calendar form (with an online feature that sends weekly schedules to your PDA), and a nutrition article.

“I’m late to the game, admittedly,” said Peres of The Body section, pointedly praising the powerful franchise Men’s Health has built around this zone. “But I think we’ve done it in a way that mirrors the Details lifestyle — it’s refined and polished.”

The Body is overseen by new senior editor Tyler Graham, a veteran of Rodale and O: The Oprah Magazine, who has a book coming out later this year called “The Happiness Diet: How Eating Real Food Will Build a Better Brain.”

The book’s new design elements were overseen by Nathalie Kirsheh, who joined Details this winter as design director, a new position at the title. The title’s Dossier section, which included interviews and short features, has been eliminated.

Details was down 1.4 percent in ad pages last year to 777, but the dip is a big leveling off after the 35.5 percent decline in 2009, according to Media Industry Newsletter figures. Still, the magazine has some heavy lifting to do in order to climb back to prerecession levels, when it sold 1,369 pages in 2007.

“If I’m really honest with you, I’d switched on auto pilot. But I’ve started to drive again and it feels good,” said Peres. Looking ahead, Details will launch a revamped Web site in April and an iPad app in September.

The Tee says, "Victoria's Secrets are not just for HER!"

So women have Victoria’s Secret to look sexy in the bedroom and guys think they don’t have to go that extra mile to please their woman or man. Now I can only speak from my point of view and I personally love to wear sexy underwear for my partner. I have not always been that way, because I thought if I wore a cute outfit I was ok. That is not true regardless of someone looking at your underwear or not you should defiantly wear something cute under your clothes, that separates a true fashionista and someone who just so happens to wear cute clothes. I hate seeing a guy in a cute pair of skinny jeans and there shirt is short and then all I see is some “Family Dollar” huge boxers.

Now for me I like to wear underwear and swimwear that fits my body, now as my partner may know I have thunder thighs, baby making hips, and a huge butt. These are all parts of my body that I have learned to embrace and usually the boys love it, I just feel like it makes my shape overly feminine, well on last year I decided that I would wear my first sexy swimsuit to the beach and I learned that every cut is not appropriate for you, just like a woman and her bra, there are certain areas a guy would like contoured or enhanced. It is very important to get the appropriate garments to look sexy with your clothes on and off. I personally always wear sexy underwear if I go out, have a date, or if I am having an overnight guest. I do this because I take pride in how I look with my clothes off and I have taken a lot of time in making sure my body looks good and it is important that my underwear enhance my sexiness. Now you can shop where you want, however I tend to stay away from overly populated stores like H&M, now if there is not one in your city its cool, because there is no competition. H&M have very fashion forward garments, but everyone has their stuff. I don’t want to have company over and they just saw someone else in my same underwear a few weeks prior or the night before (whatever floats your boat). It is like shopping at Ikea, which I do, but I do it with the risk of going to several house parties and seeing my living room set at each of the apartments, people love bargains, but don’t cheat “you” out of sexiness.

Sizzle Miami is a hot circuit party that happens each year and this past year I had the opportunity to help one of my good friends in selecting his first sexy swimsuit and underwear, I went through the dos and don’ts of getting your first swimsuit, and now its your turn except I interviewed an underwear/swimwear expert who represents my favorite online underwear shop, check out the interview.

Thank you so much for highlighting underwear purchasing for men, so many of us do not know the first thing about shopping for our under garments and think that sexy underwear is just something for women.


1.What is the Official name of your site?

The-Tee.Com

2. How important do you think having nice underwear is versus wearing a nice
outfit?

Underwear is the foundation; to me it’s meant to evoke a feeling! How do I feel today? “Do I want to feel sexy, naughty, bad, thuggish etc. Women figured this out ages ago. I’m glad to see Men are becoming more in tune with their sexually.

3. What are the various types of underwear cuts and which is appropriate for whom?

I offer Bikini and Boxer Briefs in a variety of colors, and designs. In terms of who should wear what…I totally leave that up to the consumer.

4. Are the majority of your clients who actually order underwear men or their wives/

Both! Women love my line. Believe it or not it’s unisex, in the future you will see women on my site.

5. How can you size yourself for appropriate underwear?

By waist, and it’s all about fit and being comfortable! You don’t want underwear that will rise on you. At the end of the day, if you have a line after you removed your underwear…chances are they are to small!

6. If a guy is looking to enhance special areas, what are some options he can explore in choosing underwear? Is there miracle underwear available?

If a guys has great legs….I think boxer briefs are sexy! A great set of legs and butt, Bikini briefs will always win! I often tell guys to try thongs ( they fear they may be uncomfortable ). In terms of a miracle, well there are some lines that offer padded underwear, but that’s almost cheating huh? Lol

7. For most guys comfort is far more important than fashionable underwear, what cut of underwear are the most comfortable yet sexy?

Again… I leave that up to the client, what works for one may not work for another. Tye, my muse loves bikini briefs, and feels boxer briefs are a little uncomfortable. I will only wear boxer briefs, however love thongs and bikinis.

8. Where can men/women purchase your underwear?

The-Tee.com


9. If a guy has questions about underwear to get, size confusion, or appropriate cuts for his body who should contact?

- Lee Greggory at http://www.theteeonline@yahoo.com/

10. How can TheFuture Forward readers order from you?

- Go to www.the-tee.com

Fashion Fridays

Riddle Me This, Riddle Me That, Are you Ready to Spring back into the Act?!!

by Deshawn Moody

As the temperature begins to rise and the showers of April start a little early, what other way to stay focused but to get your closet ready for the occasion.

Now don’t go thinking that you are going to go for broke as we apply this task to our routine. Believe it or not there are a few stores out there that not only caters to our style but our pockets as well. One of my favorites that never seems to disappointment is H&M. This collection made it feel good to think outside the box. Let’s take a closer look at a few looks from their Men’s Spring 2010 LookBook. These items are highly recommended for this season’s upcoming socials and mixers. With these chic, sophisticated pieces you are sure to be the picture perfect gentlemen.

Boy, it feels to good to be a male again.

Here’s to Spring 2010!!!!

The Summer 2010 - Musclefesto!!!

EAS launched a print and TV campaign promoting its Myoplex shakes to a mainstream audience of people who work out regularly, not just body builders and elite athletes. "Musclefesto" features shirtless athletes playing basketball, football, water polo and rock climbing. "If you use muscles, use Myoplex," concludes the ad.

If muscled legs are your thing, then you will love this next spot. "Legs" focuses on toned, sweaty game playing soccer, running steps, swimming, running track and jump roping.

Click here to see video at: http://eas.com