Byron Lars Beauty Mark 2011 Fall Fashion Presentation at Lincoln Center

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On the evening of Friday, February 11, 2011 Byron Lars Beauty Mark once again reinvent the perception of classic Americana by presenting the fall 2011 fashion collection in a luxe Stanley H. Kaplan penthouse turned lush forest overlooking Lincoln Center. The celebration of “Native Americana”, set in a surreal recreation of the great outdoors (indoors) as featured in a collection's photo-essay. A slide show projection of these images was prominently featured on one wall of the space. One image captured the wilds of the 120th floor of an office building where Buffalo run free on its' expansive square footage against a backdrop of big sky framed in pane glass.

Guests were transported to a forest in the sky brimming with trees and all manner of greenery. While standing on brown leaves, 20 models showcased feminine and chic outerwear like silver glazed cocoon coats, tweed jackets and even belted trenches.

Refined and feminine, the daytime separates ranged from peplum sheaths to mock turtlenecks and brocade mix panel skirts. Lace was used creatively as a print livening up the front of flared dresses and trench coats the entire collection was graceful presented all at once. Dramatic makeup and accessories juxtaposed the wearable ready-to-wear pieces. Headpieces with brightly hued feathers and elaborate beaded necklaces added personality to each look.

The makeup look, created by L’Oreal, resembled traditional tribal paint with a white line across the face and colorful lips. Hair by Mizani USA was soft in loose undos and braided ponytails.

At the southern end of this wood land oasis facing a wall of glass was a flood of natural light, offering sanctuary from the darkness of the tents below as well as a beautiful setting for (show weary) guests to have a relaxed and interactive experience with the clothes and each other while milling about and viewing it at there own pace. Photo: Anika Noni Rose & Byron Lars

The event took place over a span of three hours, so guests could come and go as they please within that window of time and enjoyed the bar that served mineral water and featured Moet & Chandon Champagne. The event was produced by MEGA Management Inc.

Inspired musical hybrids of native ceremonial chants and electronica rhythms charged the room with melodic verve, only to be heightened by the primal beats of a live Native Drummer. To review the entire fall 2011 collection got to www.ByronLarsBeautyMark.com and follow us on Facebook at Byron Lars Beauty Mark.

Personal Inspiration: Byron Lars

Walking into a room where everything is beautiful and the astonishing fashion that is transpiring my mood was created by someone who started like us all. Today I want to introduce you to a very talented individual who I had the opportunity to experience first hand his beautiful work on last Friday as New York City kicked off Fashion Week. Byron Lars has been mentioned in many fashion schools and magazines; however he has fallen under many of our radars. On today I would like to allow you to learn a little more about the man who has dressed our very own first lady Michelle Obama, Disney’s first black princess Anika Noni Rose, Dakota Fanning, and many others.

Byron Lars started designing under his own label in 1991 with a small collection of sportswear focusing on what Lars refers to as "twisted American classics." Taking inspiration from such unlikely sources as his grandfather's hunting jacket, Byron crossbreeds it with a "Dior New Look" proportion to create a Dutchess of Windsor meets Field and Stream hybrid.

Juxtapositions such as above, or as in taking a men's cotton dress shirt and then distorting it to the point of resembling a Dorothy Lamour sarong, have become Byron Lars' trademark. "When edgy fashion is steeped in something familiar, it becomes far less alienating to the consuming public," says Lars.

After only his second season in business, Women's Wear Daily hailed Byron as "Rookie of the Year." His line was immediately snapped up by such prestigious retailers as Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus and Bloomingdale's as well as one hundred other specialty stores throughout the U.S. along with some distribution in the U.K. and France.

"I saw it a few days ago and was blown out of the water," exclaims Kal Ruttenstein, senior vice president and fashion director of Bloomingdale's referring to the premier fall collection of Lars. "He has the freshest point of view of all the young American designers."

Byron's range of designs became most apparent in his Seventh on Sixth runway presentations in which he created accessories as mere fashion show props, only to attract the attention of licensees in handbags, furs and hats. His notoriety also led to his designing a limited edition of designer Barbie dolls for Mattel.

By the contractual end of his licensees, Byron chose to direct his energy away from the designer collection and focus on a contemporary line and pricing structure. "I wanted it to be more about the clothes and less about the 'hype'," says Lars. This redirection was the beginning of "Byron Lars Beauty Mark." Initially a cotton Lycra shirting based offering, Beauty Mark took its cue from the shirts and shirt dresses of the previous collection that put the designer on the map (only this time, without the lofty price point). Since its inception, Beauty Mark has enjoyed eight years of success and is now expanding its product line to include knits, sportswear and dresses in addition to the chic and sexy shirts for which the line is highly sought after.

Byron Lars Charmaine King™ Barbie® Doll 2010

Byron Lars does it again. A true original, his design sense always combines fashion and culture. And his latest creation, Charmaine King™ Barbie® Doll, is no exception. This glamour girl takes inspiration from the Steampunk genre, a stylish blend of futuristic fashion and culture with architecture and art, as envisioned through a Victorian lens. And talk about futuristic fashion! From the fitted and fabulous strapless mermaid hem gown to the exceptional accents including matching lace scarf, chain belt, silvery wrench, fingerless gloves, and racing goggles, Charmaine King™ Barbie® Doll is not only turning heads with her fashion sense. She's revving up the glam quotient AND making hearts race!

Barbie® fashion designed by Byron Lars.

Byron Lars in Sony 3D hits Madison Avenue

This year, Fashion Night Out, celebrated its 2^nd Annual fashion extravaganza. The star studded evening was one of the most highly anticipated of the evening. Not only could you see fashions come to life in plain view but were you ready for 3D? Byron Lars Beauty Mark in 3D presented by Sony was a fresh innovative step into a new direction for the fashion world. On September 10^th 2010, the streets of New York City along Madison Avenue between 55^th and 56^th Street were filled with heart stopping stilettos and over thousands of fashionista’s from all around the world.

Fashion authorities like: Style Director, Constance White; Fashion Editor, Michaela Angela Davis; Lifestyle Writer, Harriette Cole with special invited guest; Nicole Murphy, Stacie J., Jacque Reid and Milky Jean.

Life like dolls dawned breathtaking must have looks from the creative designers Spring /Summer 2011 collection, “Refined Tribalism”.

Diva’s and Divo’s were welcomed to the Sony Style Store experience by the style team sporting their flashy and fashionable new XE camera’. The night mood was set with a smooth delectable classy taste mixed with a very fashionable treat brought to you by the Xante’ and Ty*Ku liquor brand team.

A bright focal point of the evening shouted aloud as the new Byron Lars BLEaCH collection made its debut. The BLEaCH collection, a new Ready To Wear journey, contains intricate constructed lines with detailed hidden surprises given a new transformation to the classic white button down.

Celebrities and Fashion Icons of all times alike transcended in fashion heaven as the 3D experience instantly came to life before their very eyes. “Refined Tribalism” erupted with leopard lace prints, embossed cashmere textures and signature looks, accessorized with classic pearls and Avant Garde’ timeless head dresses.

NY S|S 2011, Byron Lars + Iman Cosmetics from David M Garcia on Vimeo.

Producer | 5D Shooter | Editor - David M Garcia (davidmgarcia.com) - for Iman Cosmetics (imancosmetics.com)

The crowd was pleased as Lars himself thanked everyone for making the night truly a favorite that will forever be cherished. Special thanks to: Sheila Gray, Sony, An’jels Salon, Iman Cosmetics, Tai Chunn & MVC Productions, Nikki Walker PR team, all 15 fashion volunteers and of course event producer Richard E. Pelzer II and MEGA Management Inc for the best fashion experience of the season. If you missed the event, don’t freight because you can explore the collection in a department store near you as the Byron Lars collection debuts in Lord & Taylor department stores across the globe in October 2010.

Visit: www.ByronLarsBeautyMark.com

Fashion's Night Out 2010 goes GLOBAL

THE DAY YOU SHOULD SHOP TIL YOU DROP!!!

For those who haven’t been anxiously counting down the days until New York Fashion Week, you probably aren’t aware of a little event called Fashion’s Night Out. This huge, globe-spanning extravaganza kicks off NY Fashion Week, which showcases the spring/summer collections of the current top designers. The event begins tonight, Sept. 10, 2010; it’s centered in New York City and is promoted by Mayor Bloomberg, “Vogue” and the CFDA, but is celebrated in cities across the country and in many countries around the globe.

Fashion’s Night Out gives the chance for shoppers to get exclusive access to many stores and the opportunity to shop with the stars and see big names in fashion such as Anna Wintour, Karl Lagerfeld, Mary-Kate and Ashley Olsen and tons of supermodels up close in person. The second annual event, whose slogan is “Shop for Something Good,” is the biggest shopping event of the year, with top designers like Alexander Wang, Chanel, Stella McCartney, Byron Lars and Proenza Schouler opening their doors to the public and encouraging customers to shop.

In addition, mass retailing companies such as Saks Fifth Avenue, Neiman Marcus, Sony Style and American Apparel have participating stores across the states. On top of the designer merchandise sure to fly off the shelves, the collection of Fashion’s Night Out merchandise is equally well-known and is sold with a purpose. A percentage of the proceeds of the tanks, classic tees, tote bags, hoodies and more go directly to the New York City AIDS Fund.

On Tuesday night, Anna Wintour, the editor-in-chief of American “Vogue,” and her team staged “Fashion’s Night Out: The Show,” which displayed models wearing the looks that fashion editors picked for Fall 2010. The event was intended to entice the public to come out on Friday and begin shopping. Over 1,500 patrons forked over $250 per ticket to see the biggest public fashion show in New York City history, which featured models like Gisele Bundchen, Naomi Campbell and Lara Stone working the runway along with 150 other big names.

The location of the show was the new home of New York Fashion Week, the Lincoln Center. Each of the 157 looks showcased on the runway were based on the trends of plaids, twenties glamour, rock chic, romantic minimalism, ladylike ensembles, utilitarian outerwear and bohemian. Though the show only lasted 20 minutes, including the runway show and a performance by Pharrell Williams, the show executed its mission of exciting the crowd for the coming weekend extravaganza.

Fashion’s Night Out marks a new kind of retail marketing, sparking excitement in fashion again and providing patrons with a fun night out instead of the regular old shopping trip. The official website for the event even allows you to plan out the entire evening to include celebrity appearances, free gifts with purchase, refreshments, pop-up shops, contests, DJs, designer appearances, exhibitions and tons more.

Fashion’s Night Out is the first and only event of its kind, thought up by fashion leader Anna Wintour in an effort to revive the fashion community after the effects of the recession. After such a huge turnout last year, this weekend is sure to see a jam-packed New York City.

For those of us who unfortunately can’t make it to NYC for this star-studded event, CBS is airing a special Tuesday, Sept. 14 at 10 p.m., and of course, the official merchandise is available online to shop for and order, so you can celebrate the event wherever you may be.

Byron Lars in Sony 3D - 2011 Spring/Summer Fashion Collection

BYRON LARS BEAUTY MARK Spring/Summer 2011 Collection in Sony 3D

Hardware. Software. Ready to Wear.

For two decades, famed fashion designer Byron Lars has showcased out of the box thinking and craftsmanship. On Friday, September 10, 2010 during New York’s annual Fashion’s Night Out, he will project his fashion sensibilities literally by collaborating with technology titan SONY Electronics in 37 Sony stores across the US. The partnership, presented at Sony's flagship Manhattan Sony Style Store, will make the Beauty Mark S/S 2011 Collection seem to leap out of the box, by featuring it in Sony 3D.

Byron Lars Beauty Mark will offer attendees a new look at both fashion and technology at the height of innovation, “Byron Lars in Sony 3D.” Innovation for the designer means channeling the roots of fashion in its most elaborate yet practical sense.

This season Lars explores many classic American themes reinterpreted with a slightly tribal sensibility, resulting in what the house refers to as "twisted classicism". Sony Bravia 3D HDTV & Sony NEX-5 Camera will directly connect the tactile with the technological against a backdrop of one of the country's most technologically advanced lifestyle boutiques.

“We are extremely excited to be a part of Byron’s S/S 2011 collection. Sony’s cutting edge 3D technology is setting the stage for the way that viewers experience events. Merging this technology with the fashion world presents an amazing experience for fashion and technology enthusiasts,” says Linda Turner, Senior Vice President, Direct Retail – Sony Electronics.

Byron's clothes have faithful fans ranging from young Hollywood trend setter, Kim Kardashian to big screen starlets Jessica Biel, Dakota and Elle Fanning and now even First Lady of the United States, Michelle Obama. These names show how his clothes intrigue women of all age groups with their stellar construction and earthly price point.

(Photo to the right: Elle Fanning at 2010 Hollywood Twilight Premiere)

“Sony Bravia 3D HDTV and the NEX-5 camera have really upped the ante in fashion photography now. I'm absolutely thrilled that my clothes were chosen to be a part of this ground breaking technology,” says Lars.

Byron Lars Beauty Mark and Sony; Setting Style Trends and watching the rest follow…in Sony 3D, of course!

www.byronlarsbeautymark.com