EAS launched a print and TV campaign promoting its Myoplex shakes to a mainstream audience of people who work out regularly, not just body builders and elite athletes. "Musclefesto" features shirtless athletes playing basketball, football, water polo and rock climbing. "If you use muscles, use Myoplex," concludes the ad. 
If muscled legs are your thing, then you will love this next spot. "Legs" focuses on toned, sweaty game playing soccer, running steps, swimming, running track and jump roping.
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