We Are Greater Than AIDS Campaign

The Black AIDS Media Partnership (BAMP) is a sustained commitment among major U.S. media companies to work together to address the AIDS crisis facing Black Americans. Organized as part of Act Against AIDS, a multi-year effort by the U.S. Centers for Disease Control and Prevention (CDC) to help refocus national attention on the HIV/AIDS crisis in the United States, the Partnership is undertaking a coordinated campaign presented under a common brand – Greater Than AIDS – to reach Black Americans with life-saving information about HIV/AIDS and to confront the stigma surrounding the disease.

The Kaiser Family Foundation – a leader in health policy and communications – provides strategic direction and day-to-day management for BAMP, as well as oversees campaign production and company support. The CDC’s Act Against AIDS Leadership Initiative – a coalition of civil society organizations and leading AIDS service organizations, including the Black AIDS Institute – also provides counsel and helps link BAMP to local initiatives and resources.

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