The Future Media Partner – Rod 2.0
Last week, Rod 2.0 reported the newest release from Rockstar Games, "Grand Theft Auto IV: The Ballad of Gay Tony". The title character is Anthony "Gay Tony" Prince, a Tom Ford-styled, pansexual crime lord and nightclub owner. Rockstar has begun a multimedia promotion campaign around "Gay Tony", including wallpapers, game trailer and video ads on Hulu.The new mature-rated NSFW language trailer takes players inside Hercules, the gay dance mega-club owned by Prince and populated by circuit boys with bulging biceps and form fitting fashions. Gay Tony parties hard on the dance floor and later tells one of the WeHo clones: "In my day, gay guys used to be lonely, needy and lost. Now they're all in relationships!"
The expansion doesn't let you play as Tony—but as his bodyguard Luis Lopez—but Lyle Masaki at After Elton is impressed so far: "This strikes me as another groundbreaking moment for gay representation in video games. Tony's no role model but he's carved out his own sphere of influence in Liberty City. If he's like his GTA counterparts, he'll be giving the player orders instead of begging for help. We still haven't reached the point where a major game has a player character written as gay but this gets pretty close." As a special nod to gay fans and gaymers, the dance music in the trailer samples gay dance innovator Patrick Crowley and the iconic Sylvester.
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